DIGITAL MARKETING AND REAL ESTATE BUSINESS
Change is a phenomenon that is peculiar to our world today. Year in year out, our society changes rapidly; new concepts in our work, new things in our daily lives.
Today, technological development is rapidly growing unlike past centuries, it is by far the most popular topic in the 21st century. Technology has made communication system easier; we have smartphones, computers, the internet etc.
Basically, from the comfort of your room or office, you can reach anyone anywhere in the world, access world history, get useful information, connect with people, get business offers and so on; it’s simply amazing.
Though access to technology was slow coming into Nigeria and has not gotten to the height of development as it is in advanced countries, however, it is undeniable that there is a major growth of the technology system in Nigeria.
Let’s rewind to the 1980’s and 1990’s, the days of NIPOST, P.O BOXES and POST MEN, NITEL and their phone booths, Newspaper Delivery Men and their hand-horn. Then, cell phones were alien to us until 2000’s. From then to this present moment we have passed through technological evolution. Today’s technology is way beyond the scope of what anyone in the 70’s and 80’s would have imagined; it has transformed man from his basic self to one capable of creating artificial intelligence.
All around the world, making a business more effective requires the owner to have a good communication system, using the internet to communicate effectively to targeted audiences. Most real estate agencies and agents use this medium to reach out to potential clients.
These agents connect with potential clients online that they have never met before using this means, closing property deals worth millions. This is not surprising because research has shown that majority of the world’s population spends more time on the internet, smart phones and computers, the same is applicable to Nigeria. Gone are the days of traditional marketing, now most business in Nigeria has adapted to digital marketing, the new era of marketing and communication system.
INFLUENCE OF DIGITAL MARKETING IN THE REAL ESTATE BUSINESS
Greater exposure: Your real estate business can be seen anywhere in the world from one online marketing campaign to another, doing this using traditional methods cannot cover as much as marketing online would. Not very often do sales flyers get passed around instantly by customers and prospects, but via Online platforms, using social media channels and email enables your message to be distributed quickly. 
For example, an average Facebook user has 190 friends, with another average of 12% that will see and like post shared. This means that one message posted has been seen by 15 new prospects. It goes further if these 15 new prospects share this message with their contacts …… it goes on and on.
Greater engagement: With digital marketing, you can educate your prospect, client and followers on the pros and cons of real estate. This will increase your prospects and client’s confidence in you. It also gives you the chance to nurture your prospects to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.
Publicity and Brand Development: With the implementation of digital marketing strategies, a well-maintained website that has quality content targeting the needs and adding value to your audience, you can grow your clientele base and add value to your brand. What this does is to make your brand a registered identity in the minds of your followers and audience, making it the first point of contact should they or anyone around them need such service. This will no doubt develop and make your brand popular in turn presenting you with great opportunities and sales.
Provides a fair competition: With a solid digital marketing structure, your real estate business can compete with any other player regardless of how small or big the company is. Normally, a smaller vendor would struggle to match with a larger competitor, but via Online platforms, a crisp well thought out site with a perfect marketing strategy is king no matter its size. Now we have consultant, artisans, creative workers that make a living online without an office.
Reduced cost: You can develop your real estate business online marketing strategy with a small budget, compared to advertising on bill boards, television, radio and magazine.
The world of marketing is shifting from traditional marketing like Television adverts, billboards, radios, newspapers, to digital marketing. This change has shown the importances of email communications, blogging, social media etc. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients. Let your real estate business be digitally inclined.
For further assistance or consultation on this article or other issues, feel free to contact me. Email ibejulekkilawyer@gmail.com or Call 08034869295.
