Social Media Marketing Tips For Realtors
Social media is a vast digital world where people share different information through photos or videos. Everywhere in the world, people use social media to communicate.
In the olden days, people generally sent information either by letters or in person and it was slow. But now with a few words and a picture or video communication is fast and easy.
And the interesting part is that it can spread like wildfire. That is why I would warn be careful with what you post or write online.
Social media marketing tips for Realtors are something I believe should be looked into. As a Realtor how can social media help you grow your brand and increase your profit?
Usually, when you have a house or a property which you would want to sell/lease/rent you need a buyer. A buyer could be someone close or let’s say from a friend’s contact whatever the case may be you need a buyer.
The process of waiting for a friend or someone around you to come buy from you can be very frustrating and sometimes you might be at a loss.
The idea of having various buyers from around the world calling and requesting to buy from you can be very fulfilling. This is what social media is all about.
It brings your business to your client’s doorstep or in this case phone or laptop. As long as the person uses a social media platform they would be able to see your listing.
Why is social media important for you as a Realtor? It is important if you want to make money and it is very easy to use.
Here are some social media marketing tips that every realtor needs:
Switch Up Your Location Tags on Instagram
Switching up your location tags on Instagram is a quick and easy way to get in front of more people and boost engagement. So instead of just tagging your farm area as your location on every single post, try tagging different neighborhoods, businesses, coffee shops, gyms, or even more general locations like your city or state.
You don’t need to be in that specific location to tag it, but your tags should at least make sense.
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Ask Your Followers Questions to Build Engagement
A million agents are posting photos of a kitchen, but when you ask ‘What would you cook here?’ it allows your followers to picture themselves in that kitchen and living in the home.
People want to follow YOU, not just your business. It’s important to mix it up and post lifestyle, family, and friends—and keep it real.
Make sure to consistently post to your Story for the rest of that day. The photo you posted will drop further down the timeline after an hour or so while your Story will keep drawing people to your page to see your new post.
Learn the 5 Secrets of Writing Great Titles (& Why They Work)
Social media algorithms use keywords to sort content and clicks and engagement to rank it. So if you have a weak article or video title, it doesn’t matter how good your content is because the algorithms won’t show it to anyone.
Here are five quick tips for writing great titles for your real estate content online:
1. Create FOMO and a sense of urgency with your titles.
2. Keep your titles short and sweet (60 characters or less).
3. Use alliteration when possible.
4. Be specific: use numbers whenever possible.
5. Use brackets or parentheses (they help build curiosity).
Get a Professional Logo Before You Try to Build Your Brand on Social
One of the biggest mistakes new agents and teams make when building their brands on social media is forgetting the basics. If you want to create a successful brand, you’re going to need professional headshots and a professional logo at a minimum.
One secret of professional branding is that a great logo doesn’t have to cost thousands of dollars.
A great logo can be very affordable if you use a service like Tailor Brands. They’ve got an easy-to-use logo maker that will help you design something professional in minutes for your website, business cards, and social media accounts.
Focus on Variety & Be Your Authentic Self on Instagram
Some of the most successful real estate agents that you know have a good Instagram account.
They don’t hit anybody over the head with listing after listing or boring real estate facts. It’s a very balanced page between life, interests, and real estate. All their posts are very tasteful and give the viewer insight as to who that real estate agent is as a person.
Please Note: Balance it with good real estate photos and tips, as well as behind-the-scenes videos of you doing different activities (including staging a house, doing an interview, doing a tour, and so on). The most important factor in all of this is that you have to be your authentic self in your posts.”
Learn the Best Times to Post on Different Social Media Platforms
Even if you have the best content in your city to post on social media, it won’t do you any good unless your audience sees it. This is why learning the best times to post on different social media platforms is so important. Here’s a quick cheat sheet:
Focus on E.A.T.
“Engagement: Reply to comments on your posts. Get your followers to engage by asking them questions like, ‘White Marble or Black Granite?’ Hearing from your followers helps you better understand what content to post in the future.
“Authenticity: It’s not just about pretty pictures. Strike a balance between polished, beautiful photography and the gritty behind-the-scenes details (e.g., sweeping the floors to prep for an open house, painting walls, and so on). It helps tell the story of how you arrived from point A to point B.
“Thought leadership: Showing your listings or parts of the neighborhood is always great, but here is your time to shine as a thought leader and expert. Why is one apartment layout better or worse than the other? What are some unique parts of the neighborhood? As the agent, you are the expert, and it is important to remind your followers of that.”
If You Want Professional Results, Use Professional Marketing Tools
It still amazes me how many agents think they can just wing it and create professional content for social media without using professional tools. Unless you’re a natural graphic designer or video editing maestro, chances are using unprofessional tools is going to make your content look…. well, unprofessional. Seems obvious, right?
For some reason, we still have to convince agents that saving $50 a month isn’t going to be better for their business than upgrading to a professional marketing platform like Lab Coat Agents Marketing Center or upgrading from the free version of Buffer.
Don’t Forget About YouTube
“Build your brand authentically via content, for example, YouTube videos. Putting yourself out there through YouTube is an intimate way to showcase your personality and how you do business. This can help build brand awareness on a larger scale. We can make an impact on other people and gain business just from the content we create.”
Measure Your Results & Test Constantly
There’s a saying in the fitness community that applies to real estate agents trying to succeed on social media perfectly: “That which gets measured, gets improved.” It’s a straightforward formula that most agents ditch in favor of a shotgun approach on social media.
Social media platforms like YouTube, Twitter, Instagram, and even Pinterest offer professional-level analytics that let you figure out which content your audience responds to and the best time and format for posting it.
You can even try A/B testing the same content. Make a post on one subject with a blog post and another with a video, and see which performs better.12. Document Local Events & Invite Colleagues to Curate Your Stories for a Day
“Document your local cultural events (e.g., festival, museum, pop-up) via Instagram and Facebook stories. It’s much more effective than a static announcement of what to do in your neighborhood. Invite a colleague or client (e.g., interior designer, landscaper, or crystal healer) to guest curate your page/story for a day via your social channels.”
Post Bite-size Summaries of Studies & Other Market Data
Since your goal on social media is to position yourself as the go-to real estate expert for your audience, posting in-depth studies or other market data can be a great way to show off just how carefully you follow the market.
The only problem is that many studies or data put out today are complicated and open to interpretation. Don’t just settle for a journalist’s hot take. Instead, come up with your conclusions from the data and share them with your audience.
Post a 50/50 Mixture of Business & Personal Stories—Think Aspirational & Celebratory
Post a 50/50 mixture of business and personal stories. You want to be seen as relatable as well as prolific in business. Post several stories at three different points in the day, every day. That way, you gain the most engagement as everyone is on Instagram at various times throughout the day.
“Be aspirational and celebratory in your postings, but never cross the line into boastful and self-consumed—it doesn’t translate well, and less of your audience will react.”
Use Humor, But Make Sure It’s Appropriate
Since most people use social media to escape their lives, humor almost always does well on any platform. Posting memes and funny videos will show your audience that you’re not just a hyperlocal expert but someone they might want to have a beer with. Just avoid topics that are controversial, overly negative, or too racy for prime time TV.
If you want to start making your own memes, the Kapwing app is a good place to start. Or, if you want custom-branded memes that are ready to post, check out The Broke Agent’s content on Coffee & Contracts.
Don’t Be Afraid of Paid Social
James Rozanski is the former head of marketing at REAL New York. He said, “Facebook and Instagram offer so many amazing targeting opportunities for agents—from specific areas to interests, to periods of people’s lives like newborns or marriages, or any combination thereof.
The thought of additional spending is often scary for agents, but when you think about where people are spending a lot of their time, it’s a no-brainer to spend some effort there.
Write Scripts for Your Videos & Rehearse Them
While many agents think they’re great at improvising, the cold hard truth is that few are. Improvisation is a skill like any other and takes time, effort, and practice to get better at. That’s why writing a script—even a rough script—and then practicing it will quickly improve your videos.
You don’t have to read it word for word, but coming up with a structure and a few key phrases to repeat will make your videos easier for your audience to understand and hopefully interact with.
Don’t Be Afraid to Let Your Personality Shine Through
“Try to make yourself relatable to your audience. Create a forum where people do not just see listings, but get to know the agent. Have fun with it and be genuine. Don’t be afraid to let your personality shine through.”
Get in Early on New Platforms Like Clubhouse
Can you imagine being one of the first realtors to start using YouTube or Instagram? After more than a decade of using those platforms, how many followers or views do you think you’d have today? How many engagement tricks could you have learned before any other agent in your city?
We’re not saying you should put all your free time into Clubhouse, but at least take the time to learn about and test new platforms before writing them off.
Give Your Audience a Video Tour of Local Open Houses Once a Week
Go out on a Tuesday for broker’s open houses, target around four new listings to go to, and post two to three photos and videos. Remember not to give too much info—just a good teaser video and photos with a location of what city the listing is in. People will start reaching out for more info, and you will know who is in the market to buy or sell.
Also, when it comes to your feed, remember that your followers want to feel a personal connection as well as an interest in your homes, so make sure to add your own touch to your feed, whether that be your own lifestyle or personal photos of yourself or with friends.
